I finally bought The Body Shop Cheek Blush in Rose. I've been eyeing it for ages ever since it was featured in Real Living August edition. I was surprised that it came in such a small tube, and I now know why; only a minute amount of the gel is needed (i.e., a pin-point amount) for each cheek. I personally prefer this cheek blush over Revlon's Limited Edition Collection Pinch Me Sheer Gel Blush; it was less runny and much easier to apply. The result is oh-so-natural!